mullingar montessori
success highlights
The Website Content, Page One Google Search Rankings plus
School Visit Booking Form
has helped the business with…
new
enrollments
school visit
bookings
reduced
administration
time
savings
page 1
google rankings
service
awareness
new
enrollments
school visit
bookings
reduced
administration
time
savings
page 1
google rankings
service
awareness
We have divided the case study into the following categories.
Scroll down to view all, or click any button to jump to that section.
We have divided the case study into the following categories.
Scroll down to view all, or click any heading to jump to that section.
VIDEO TOUR
PROJECT OVERVIEW
ONLINE PAYMENTS
DESIGN GALLERY
1 YEAR RESULTS
GOOGLE RANKINGS
PROJECT STAGES
WEBSITE DESIGN
CLIENT FEEDBACK
video tour
Take a video tour of the Mullingar Montessori Website with the
designer and developer Denis McCaul
MIN:SEC – VIDEO TIMELINE
0:00 – Introduction
1:20 – Website Tour Part 1
4:12 – Case Study
5:30 – Project Goals
5:55 – Website Tour Part 2
13:50 – Mobile Version
14:40 – Website Features
15:30 – Google Rankings
18:00 – Website Analytics
20:30 – Project Stages
20:55 – Contact Details
PROJECT OVERVIEW
the client
BUSINESS:
Mullingar Montessori and The Den After School Care, Founded 1994
BUSINESS OWNER & CLIENT LEAD:
Ursula Keenan
DESCRIPTION:
An industry leading early learning centre for Montessori, Full Day Care, After School Club and Kids Camps. The school is a purpose built facility incorporating six classrooms, astro and grass play area’s plus school collection and drop off services.
SECTOR:
Education
WEBSITE:
www.MullingarMontessori.ie – Launched Tuesday December 11th 2018
the brief
DESIGN & CREATE the schools first website, optimised for mobile
SHOWCASE the state of the art classrooms, outdoor astro and grass recreation areas
FACILITATE online booking requests for a school visit and tour
DETAIL the six core services the school offers including curriculum and timetable
HIGHLIGHT the high standards of education, nutrition and range of activities
SEARCH ENGINE OPTIMISE the website to rank on page one of Google Search Results for key search terms
REDUCE phone calls and emails to office by making important information available online for parents such as school calendar, eircode and directions
project goals
To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps
Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base
Increase visibility of school and services online to attract parents who are outside the existing direct referral community
Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available
Use the website to make parents aware that there are three camps available throughout the year
Create a call to action booking form for parents wishing to see the school and meet the management
Many calls and emails from parents are for term dates, opening hours, ECCE links, directions etc., place this information on the website
To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps
Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base
Increase visibility of school and services online to attract parents who are outside the existing direct referral community
Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available
Use the website to make parents aware that there are three camps available throughout the year
Create a call to action booking form for parents wishing to see the school and meet the management
Many calls and emails from parents are for term dates, opening hours, ECCE links, directions etc., place this information on the website
Parent Book A Visit
online form
very successful website main call to action
On each page this booking form section appears after the main content.
It calls on prospective parents to book a visit to the school.
The form captures parents name, email, address, mobile, childs name and age,
service interested in and finally a preferred date and time.
It then generates an email to the school with all the details.
website design & features
screenshot gallery
Here we have complied some screenshots of the website design.
Click any image below to enlarge.
the website features
potential customers
- parent testimonials
- about us video
- school photo galleries
- school visit request form
- school history
- school features
- school services
- link to ecce information
forms
- school visit request form
- submit testimonial form
- contact form
parent information
- detailed service pages
- class ages and hours
- school calendars
- daily timetable examples
- activities by day
- information on meals
- links to relevant websites
- phone, email, eircode
- link to google maps
- school news blog
mobile
- call, directions buttons on mobile
- adapted for tablet and mobile
technical
- social sharing buttons
- ssl data encryption
- daily website backups
- page load speed optimisation
- seo optimised content
- analytics visitor reports
- google analytics
- google maps
- google my business
- google search console
1 Year
website results 2019
These are the mullingarmontessori.ie website visitor statistics for the year 2019.
These statistics are gathered from Google Analytics which is installed on the site.
The numbers are taken from visits to the website from Ireland only.
The client receives these reports monthly by email.
7,375
pages viewed
The total number of times a page or blog post was viewed on the website in 2018
2,909
website sessions
How many visits there were to the website in 2018
1,543
google visits
Visits to the website from a Google Search Results page
2,649
website visitors
How many people visited the website, some people visit more than once
2.54
av. pages viewed
The average no. of pages/posts a visitor viewed during a website visit
2m 42s
av. visit length
The average time a website visitor spent on the website
83%
mobile visitors
The percentage of people using a smartphone or tablet to view the website
17%
computer visitors
The percentage of people using a desktop computer or laptop to view the website
top 12 pages 2019
- Homepage – 2,726 views
- Full Day Care – 627
- Summer, Easter, Halloween Camp – 517 (Old Page)
- After School Care – 480
- Toddler Montessori Class – 463
- Contact Us – 396
- Montessori Class – 392
- About Us – 381
- Breakfast Club – 224
- School Calendar – 201
- Blog Post – Temple St. Hospital – 143
- Blog Page – 130
(The number of times each page/post was viewed)
google analytics screenshot top pages
(click to enlarge)
google search results
rankings
When a prospective parent types a keyword phrase like “Montessori Mullingar” into Google, Mullingar Montessori is competing with other local schools to appear at the top of the results.
Search Engine Optimisation (known as SEO) is the name given to the work we carry out, which makes a website rank above competitors in Google for targeted keywords that potential clients use most frequently.
real results pages
Here we have some screenshots showing how Mullingar Montessori rank for popular phrases that people use when searching for Mullingar services related to; Montessori School – After school care – Summer Camp – Creche in Mullingar – Childcare – Playschool – Preschool etc. Click any image to open gallery…
After only 4 months we have them on page one for all important keywords, top position for certain phrases and over time we will secure them top rankings for all the selected targets.
(Results taken on 11/04/2019)
Here we see results for Mullingar Montessori on Google Maps and Google Image Search
project
sTAGES
WWW.
Registration
Client
Interview
Industry
Research
Set Client and
User Goals
Set
KPI's
Information
Architecture
School
Photo Shoot
Website
Design
Google Keyword
Research
Copy
Writing
Website
Hosting Setup
Image
Photoshop Work
Email
Setup
Website
Development
Website Data
Encryption
Search Engine
Optimise
Google
Search Console
Google
Analytics
Google
My Business
Website
Security
Page Speed
Optimise
Client
Training
Website
Launch
Ongoing
Support
project
sTAGES
- Domain Name Registration
- Client Interview
- Industry Research
- Set Client and User Goals
- Set Key Performance Indicators
- Information Architecture
- Two Day Photo Shoot
- Website Design
- Google Keyword Research
- Copywriting
- Website Hosting Setup
12. Image Photoshop Work
13. Email Setup
14. Website Development
15. Website Data Encryption
16. Mobile Responsive Edits and Testing
17. Google Submissions
18. Google Verification
19. Client Training
20. Website Testing
21. Website Launch
22. Monthly Software Updates and Ongoing SEO + KPI’s
CLIENT EXPERIENCE
REFLECTIONS FROM THE SCHOOL OWNER ON THE ONLINE PROJECT
top of the Google results
“I should have got this website years ago. Prospective Parents book school visits online every week. It works 24/7 to answer questions of existing parents re calendar dates or camps. Our Google rankings means we are top of the results for anyone searching for our services in Mullingar. The website helps market the school, saves time and beautifully showcases our facilities.”
URSULA KEENAN
(Owner, Mullingar Montessori + The Den)
start your project here
Have some questions or a project in mind?
Request a no obligation call back now.
(It’s just a chat, no annoying pushy sales stuff, we hate that too!)
Have some questions or a project in mind?
Request a no obligation call back now.
(It’s just a chat, no annoying pushy sales stuff, we hate that too!)
CONTACT US
DENIS MCCAUL
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