horizons success
highlights
The Website, Page One Google Search Rankings plus
Online Booking Forms and Payments
has helped the business with…
higher
profits
increased
turnover
filling
capacity
time
savings
reduced
administration
better user
experience
higher
profits
increased
turnover
filling
capacity
time
savings
reduced
admin
better user
experience
We have divided the case study into the following categories.
Scroll down to view all, or click any button to jump to that section.
We have divided the case study into the following categories.
Scroll down to view all, or click any heading to jump to that section.
VIDEO TOUR
PROJECT OVERVIEW
ONLINE PAYMENTS
DESIGN GALLERY
1 YEAR RESULTS
GOOGLE RANKINGS
PROJECT STAGES
WEBSITE DESIGN
CLIENT FEEDBACK
GET IN TOUCH
video tour
Take a video tour of the Horizons Montessori Website with the
designer and developer Denis McCaul
MIN:SEC – Video Timeline
0:00 – Project Goals
2:30 – Website Tour
14:50 – Case Study
16:40 – Online Payments
19:30 – Images + Features
20:25 – One Year Results
22:10 – Top Pages + Months
23:25 – Google Rankings
26:50 – Project Stages
28:00 – Mullingar Montessori Website
29:30 – Contact Details
PROJECT OVERVIEW
the client
BUSINESS:
Horizons Montessori, Homework Club and Summer Camp, Founded 1993
BUSINESS OWNER & CLIENT LEAD:
Fiona O’Kelly
DESCRIPTION:
An industry leader providing Montessori, Full Day Care, Summer Camp, Homework Club and Breakfast Club. It has two locations, Templeogue and Terenure in Dublin.
SECTOR:
Education
WEBSITE:
www.HorizonsMontessori.ie – Launched July 2015
Online Payments added 15th Feb 2019
the brief
RE-DESIGN & BUILD:
New website that showcases the superb facilities and services of the school optimised for mobile devices
ECOMMERCE:
Take Summer Camp Payments + Bookings online
PARENTS BOOKING:
Allow interested parents to book a visit to the school
REGISTER INTEREST:
Facilitate parents wishing to register their children for admission consideration
SEARCH ENGINE OPTIMISE:
The website to rank on page one of Google Search Results for key search terms
PHOTOGRAPHS + VIDEO:
Make the website a virtual tour of the buildings and gardens
SERVICES:
Segment and detail each school service with typical curriculum, times and calendars answering all possible parent questions
ABOUT:
Profile management and staff members
project goals
To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps
Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base
Sell out summer camp using online booking and payments in conjunction with Search Engine Optimisation
Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available
Increase visibility of school and services online to attract parents who are outside the existing direct referral community
Create forms for parents;
- Summer Camp Booking and Payment Form
- School Visit Request Form
- Submit child details for application
- School enrolment form
- Contact form
Many calls and emails from parents are for term dates, opening hours, ECCE links, directions etc., place this information on the website
To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps
Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base
Sell out summer camp using online booking and payments in conjunction with Search Engine Optimisation
Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available
Increase visibility of school and services online to attract parents who are outside the existing direct referral community
Create forms for parents;
- Summer Camp Booking and Payment Form
- School Visit Request Form
- Submit child details for application
- School enrolment form
- Contact form
Many calls and emails from parents are for term dates, opening hours, ECCE links, directions etc., place this information on the website
Payments & booking
online for summer camp
in the first month
15/02/19 – 15/03/19
114
weeks booked
81
children booked
29
bookings
On 15th February 2019 we added eCommerce functionality to the website. The purpose of implementing online booking and payment was threefold;
- Ensure that parents who booked children for camp pay in advance
- To implement full week booking only, no part weeks or single days
- Increase bookings from parents who do not have children currently in Horizons
Having online payments increases conversion rates, attendance, sales and profitability. The payment gateway used charges 1.4% plus 25 cents per transaction. So for an example €110 booking, the school gets €108:21.
The costs of the development work were covered in sales on the first day of going live.
These first sales were to parents who did not have children already attending.
They found the summer camp page and booking form through Google Search.
video of form
in use live on Horizons website
Here we show the payments form working live on the website.
Once we submit the form you will see the email that is generated to the school and parent.
blank form
add child section
completed form
email generated
website design & features
screenshot gallery
Here we have complied some screenshots of the website design.
Click any image below to enlarge.
the website features
payments and forms
- e-commerce payments
- summer camp booking
- school visit request form
- school enquiry form
- school enrollment form
- contact form
- phone, email, eircode
parent information
- school calendars
- daily timetable examples
- class ages and hours
- activities by day
- detailed service pages
- ecce scheme details
- information on meals
multimedia
- parent testimonials
- video of homework club
- video of breakfast club
- school photo galleries
- teacher photos and profiles
- school blog
- google maps
1 year
website results 2018
These are the horizonsmontessori.ie website visitor statistics for the calendar year Jan to Dec 2018.
These statistics are gathered from Google Analytics which is installed on the site.
The numbers are taken from visits to the website from Ireland only.
The client receives these reports monthly by email.
19,302
pages viewed
The total number of times a page or blog post was viewed on the website in 2018
8,709
website sessions
How many visits there were to the website in 2018
7,002
google visits
Visits to the website through a Google Search Results page (80.4% of total visits)
5,197
website visitors
How many people visited the website, some people visit more than once
2.22
av. pages viewed
The average no. of pages/posts a visitor viewed during a website visit
2m 13s
av. visit length
The average time a website visitor spent on the website
1.68
visits per user
The average number of visits to the website by an average user in 2018
81.25%
female users
The pecentage of total visitors that are female
25 - 44
age group
44.5% of visitors the site are 35 to 44 year olds, followed by 25 to 34 who are 27.33%
61.2%
mobile visitors
The percentage of people using a smartphone to view the website
31.95%
computer visitors
The percentage of people using a desktop computer or laptop to view the website
6.85%
tablet visitors
The percentage of people using a tablet device to view the website
top 12 pages
page views ranking 2018
- Homepage – 5,223 views
- Summer Camp – 4,235
- Homework Club – 1,498
- Contact Us – 1,176
- Teachers – 1,086
- Junior Montessori Class – 778
- Breakfast Club – 603
- School Calendar – 566
- Montessori Class – 549
- ECCE Information – 442
- Summer Camp Booking Form – 387
- Transition Class – 324
(The number of times each page was viewed in 2018)
google analytics screenshot top pages
top 12 months
website visits monthly ranking 2018
- July – 1,256 (Summer Camp)
- June – 1,235 (Summer Camp)
- April – 936
- May – 931
- January – 706
- August – 633
- February – 632
- September – 615
- March – 603
- October – 591
- November – 332
- December – 239
(The number of visits to the website by month)
google analytics screenshot top months
google search results
rankings
Every sale starts with Awareness
When a prospective parent types a keyword phrase like “Montessori School Templeogue” into Google, Horizons is competing with other schools to appear at the top of the results.
Search Engine Optimisation (known as SEO) is the name given to the work we carry out, which makes a website rank above competitors in Google for targeted keywords that potential clients use most frequently.
real results pages
Here we have some screenshots showing how Horizons rank for popular phrases that people use when searching for services related to;
Ecce – Montessori – After school care – Summer Camp – School pick up – School drop off
Click any image to open gallery…
(Results taken on 21/03/2019)
Here we see results for Horizons Montessori on Google Maps and Google Image Search
project
sTAGES
WWW.
Registration
Client
Interview
Industry
Research
Set Client and
User Goals
Set
KPI's
Information
Architecture
School
Photo Shoot
Website
Design
Google Keyword
Research
Copy
Writing
Website
Hosting Setup
Image
Photoshop Work
Email
Setup
Website
Development
Website Data
Encryption
Search Engine
Optimise
Google
Search Console
Google
Analytics
Google
My Business
Website
Security
Page Speed
Optimise
Client
Training
Website
Launch
Ongoing
Support
project
sTAGES
- Domain Name Registration
- Client Interview
- Industry Research
- Set Client and User Goals
- Set Key Performance Indicators
- Information Architecture
- Two Day Photo Shoot
- Website Design
- Google Keyword Research
- Copywriting
- Website Hosting Setup
12. Image Photoshop Work
13. Email Setup
14. Website Development
15. Website Data Encryption
16. Mobile Responsive Edits and Testing
17. Google Submissions
18. Google Verification
19. Client Training
20. Website Testing
21. Website Launch
22. Monthly Software Updates and Ongoing SEO + KPI’s
CLIENT EXPERIENCE
REFLECTIONS FROM THE SCHOOL OWNER ON THE ONLINE PROJECT
EXPANSION ONLINE
“Our website gives us a clear marketing advantage online, ahead of all our competitors. Every new parent mentions how helpful it is.
High Google rankings have been important tools in helping to showcase our school and expand our Montessori, Summer Camps, Breakfast and Homework Clubs.
We now have payment and booking for Summer Camp on the website which has been successful beyond all expectations.
Hundreds of prospective parents have booked school visits through our website. We also had new email accounts set up and configured on our computers and phones.
Denis is always contactable and immediately responsive when we need him. His expertise has made him an important part of our team. Approachable, helpful, knowledgeable and always professional.”
FIONA O’KELLY (Owner, Horizons Montessori)
start your project here
Have some questions or a project in mind?
Request a no obligation call back now.
(It’s just a chat, no annoying pushy sales stuff, we hate that too!)
Have some questions or a project in mind?
Request a no obligation call back now.
(It’s just a chat, no annoying pushy sales stuff, we hate that too!)
CONTACT US
DENIS MCCAUL
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