Website Case Study

horizons
montessori

horizons

MONTESSORI

horizons success
highlights

The Website, Page One Google Search Rankings plus
Online Booking Forms and Payments
has helped the business with… 

higher
profits

increased
turnover

filling
capacity

time
savings

reduced
administration

better user
experience

higher
profits

increased
turnover

filling
capacity

time
savings

reduced
admin

better user
experience

We have divided the case study into the following categories.
Scroll down to view all, or click any button to jump to that section. 

We have divided the case study into the following categories.
Scroll down to view all, or click any heading to jump to that section. 

VIDEO TOUR
PROJECT OVERVIEW
ONLINE PAYMENTS
DESIGN GALLERY
1 YEAR RESULTS
GOOGLE RANKINGS
PROJECT STAGES
WEBSITE DESIGN
CLIENT FEEDBACK

video tour

Take a video tour of the Horizons Montessori Website with the
designer and developer Denis McCaul

Play Video

MIN:SEC – Video Timeline

0:00 – Project Goals
2:30 – Website Tour
14:50 – Case Study
16:40 – Online Payments
19:30 – Images + Features
20:25 – One Year Results
22:10 – Top Pages + Months
23:25 – Google Rankings
26:50 – Project Stages
28:00 – Mullingar Montessori Website
29:30 – Contact Details

PROJECT OVERVIEW

the client

BUSINESS:
Horizons Montessori, Homework Club and Summer Camp, Founded 1993

BUSINESS OWNER & CLIENT LEAD:
Fiona O’Kelly

DESCRIPTION:
An industry leader providing Montessori, Full Day Care, Summer Camp, Homework Club and Breakfast Club. It has two locations, Templeogue and Terenure in Dublin. 

SECTOR:
Education

WEBSITE:
www.HorizonsMontessori.ie – Launched July 2015
Online Payments added 15th Feb 2019

the brief

RE-DESIGN & BUILD:
New website that showcases the superb facilities and services of the school optimised for mobile devices

ECOMMERCE: 
Take Summer Camp Payments + Bookings online

PARENTS BOOKING: 
Allow interested parents to book a visit to the school 

REGISTER INTEREST:
Facilitate parents wishing to register their children for admission consideration 

SEARCH ENGINE OPTIMISE:
The website to rank on page one of Google Search Results for key search terms

PHOTOGRAPHS + VIDEO:
Make the website a virtual tour of the buildings and gardens

SERVICES:
Segment and detail each school service with typical curriculum, times and calendars answering all possible parent questions

ABOUT:
Profile management and staff members

project goals

To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps

Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base

Sell out summer camp using online booking and payments in conjunction with Search Engine Optimisation

Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available

Increase visibility of school and services online to attract parents who are outside the existing direct referral community

Create forms for parents;

  • Summer Camp Booking and Payment Form
  • School Visit Request Form
  • Submit child details for application
  • School enrolment form
  • Contact form

Many calls and emails from parents are for term dates, opening hours, ECCE links, directions etc., place this information on the website

To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps

Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base

Sell out summer camp using online booking and payments in conjunction with Search Engine Optimisation

Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available

Increase visibility of school and services online to attract parents who are outside the existing direct referral community

Create forms for parents;

  • Summer Camp Booking and Payment Form
  • School Visit Request Form
  • Submit child details for application
  • School enrolment form
  • Contact form

Many calls and emails from parents are for term dates, opening hours, ECCE links, directions etc., place this information on the website

Payments & booking
online for summer camp

in the first month
15/02/19 – 15/03/19

114

weeks booked

81

children booked

29

bookings

On 15th February 2019 we added eCommerce functionality to the website. The purpose of implementing online booking and payment was threefold;

  1. Ensure that parents who booked children for camp pay in advance
  2. To implement full week booking only, no part weeks or single days
  3. Increase bookings from parents who do not have children currently in Horizons

Having online payments increases conversion rates, attendance, sales and profitability. The payment gateway used charges 1.4% plus 25 cents per transaction. So for an example €110 booking, the school gets €108:21.

The costs of  the development work were covered in sales on the first day of going live.
These first sales were to parents who did not have children already attending.
They found the summer camp page and booking form through Google Search.

video of form
in use live on Horizons website

Here we show the payments form working live on the website.
Once we submit the form you will see the email that is generated to the school and parent.

blank form

add child section

completed form

email generated

website design & features
screenshot gallery

Here we have complied some screenshots of the website design.
Click any image below to enlarge.

school website top
school website middle
school website bottom
horizons tablet and phone.jpg

the website features

payments and forms

  • e-commerce payments
  • summer camp booking
  • school visit request form
  • school enquiry form
  • school enrollment form
  • contact form
  • phone, email, eircode

parent information

  • school calendars
  • daily timetable examples
  • class ages and hours
  • activities by day
  • detailed service pages
  • ecce scheme details
  • information on meals

multimedia

  • parent testimonials
  • video of homework club
  • video of breakfast club
  • school photo galleries
  • teacher photos and profiles
  • school blog
  • google maps

1 year
website results 2018

These are the horizonsmontessori.ie website visitor statistics for the calendar year Jan to Dec 2018. 
These statistics are gathered from Google Analytics which is installed on the site.
The numbers are taken from visits to the website from Ireland only.
The client receives these reports monthly by email.

19,302

pages viewed

The total number of times a page or blog post was viewed on the website in 2018

8,709

website sessions

How many visits there were to the website in 2018

7,002

google visits

Visits to the website through a Google Search Results page (80.4% of total visits)

5,197

website visitors

How many people visited the website, some people visit more than once

2.22

av. pages viewed

The average no. of pages/posts a visitor viewed during a website visit

2m 13s

av. visit length

The average time a website visitor spent on the website

1.68

visits per user

The average number of visits to the website by an average user in 2018

81.25%

female users

The pecentage of total visitors that are female

25 - 44

age group

44.5% of visitors the site are 35 to 44 year olds, followed by 25 to 34 who are 27.33% 

61.2%

mobile visitors

The percentage of people using a smartphone to view the website

31.95%

computer visitors

The percentage of people using a desktop computer or laptop to view the website

6.85%

tablet visitors

The percentage of people using a tablet device to view the website

top 12 pages

page views ranking 2018

  1. Homepage – 5,223 views
  2. Summer Camp – 4,235
  3. Homework Club – 1,498
  4. Contact Us – 1,176
  5. Teachers – 1,086
  6. Junior Montessori Class – 778
  7. Breakfast Club – 603
  8. School Calendar – 566
  9. Montessori Class – 549 
  10. ECCE Information – 442
  11. Summer Camp Booking Form – 387
  12. Transition Class – 324

(The number of times each page was viewed in 2018)

google analytics screenshot top pages

top 12 months

website visits monthly ranking 2018

  1. July – 1,256 (Summer Camp)
  2. June – 1,235 (Summer Camp)
  3. April – 936
  4. May – 931
  5. January – 706
  6. August – 633
  7. February – 632
  8. September – 615
  9. March – 603
  10. October – 591
  11. November – 332
  12. December – 239

(The number of visits to the website by month)

google analytics screenshot top months

google search results
rankings

Every sale starts with Awareness

When a prospective parent types a keyword phrase like “Montessori School Templeogue” into Google, Horizons is competing with other schools to appear at the top of the results.

Search Engine Optimisation (known as SEO) is the name given to the work we carry out, which makes a website rank above competitors in Google for targeted keywords that potential clients use most frequently.   

real results pages

Here we have some screenshots showing how Horizons rank for popular phrases that people use when searching for services related to; 
Ecce – Montessori – After school care – Summer Camp – School pick up – School drop off
Click any image to open gallery…
(Results taken on 21/03/2019)

Here we see results for Horizons Montessori on Google Maps and Google Image Search 

project
sTAGES

WWW.
Registration

Client
Interview

Industry
Research

Set Client and
User Goals

Set
KPI's

Information
Architecture

School
Photo Shoot

Website
Design

Google Keyword
Research

Copy
Writing

Website
Hosting Setup

Image
Photoshop Work

Email
Setup

Website
Development

Website Data
Encryption

Search Engine
Optimise

Google
Search Console

Google
Analytics

Google
My Business

Website
Security

Page Speed
Optimise

Client
Training

Website
Launch

Ongoing
Support

project
sTAGES

  1. Domain Name Registration
  2. Client Interview
  3. Industry Research
  4. Set Client and User Goals
  5. Set Key Performance Indicators
  6. Information Architecture
  7. Two Day Photo Shoot
  8. Website Design
  9. Google Keyword Research
  10. Copywriting
  11. Website Hosting Setup

12. Image Photoshop Work
13. Email Setup
14. Website Development
15. Website Data Encryption
16. Mobile Responsive Edits and Testing
17. Google Submissions
18. Google Verification
19. Client Training
20. Website Testing
21. Website Launch
22. Monthly Software Updates and Ongoing SEO + KPI’s

CLIENT EXPERIENCE

REFLECTIONS FROM THE SCHOOL OWNER ON THE ONLINE PROJECT

EXPANSION ONLINE

“Our website gives us a clear marketing advantage online, ahead of all our competitors. Every new parent mentions how helpful it is.

High Google rankings have been important tools in helping to showcase our school and expand our Montessori, Summer Camps, Breakfast and Homework Clubs.

We now have payment and booking for Summer Camp on the website which has been successful beyond all expectations.

Hundreds of prospective parents have booked school visits through our website. We also had new email accounts set up and configured on our computers and phones.

Denis is always contactable and immediately responsive when we need him. His expertise has made him an important part of our team. Approachable, helpful, knowledgeable and always professional.”

FIONA O’KELLY (Owner, Horizons Montessori)

start your project here

Have some questions or a project in mind?
Request a no obligation call back now.
(It’s just a chat, no annoying pushy sales stuff, we hate that too!)

Have some questions or a project in mind?

Request a no obligation call back now.

(It’s just a chat, no annoying pushy sales stuff, we hate that too!)

CONTACT US

DENIS MCCAUL

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