Website Case Study
THE FLOWER BOWL
PROJECT OVERVIEW
the client
BUSINESS:
The Flower Bowl Florist Rathgar
CLIENT LEAD:
Merna & Shane O’Neill
DESCRIPTION:
A high street florist in the wealthy Dublin suburb of Rathgar, in business since 1976
INDUSTRY:
Retail
WEBSITE:
www.flowerbowlrathgar.ie
their brief
– Increase sales and profits through an ecommerce website
– Place the whole range online and categorise by occasion
– Allow customers to select various sizes and prices
– Take payments on the website without sending customer to a third party platform
– Outline delivery details clearly
– Keep the website theme personal as it is a family run business
– Record online sales and present to owners as reports
our solution
- Ecommerce
- Payment Gateway
- Website Design
- Seasonal Homepage Designs
- Website Development
- Product Catalogue
- Industry Research
- Mobile Responsive
- Website Analytics
- Logo Design
- Photography
- Google Submissions
- Monthly Updates
- Website Hosting
- Data Encryption
MOBILE design
RESIZES PERFECTLY ON SMARTPHONE AND TABLET
website design
WHERE OUR CLIENT AND THEIR CUSTOMERS GOALS ALIGN
- A PRODUCT PAGE
- CHECKOUT PAGE
- A CATEGORY PAGE
- ABOUT US PAGE
- MOTHERS DAY
- VALENTINES
- CHRISTMAS
LOGO DESIGN
CUSTOM LOGO DESIGN FOR WEBSITE
NEW BUSINESS LOGO & TAGLINE
As the business did not have a modern logo we designed this one.
We wanted to convey a sense of speed relating to fulfilment of orders.
GOOGLE SEARCH
&
WEBSITE ANALYTICS
We take care of all submissions to Google relating to the business. This ensures that the business information is indexed and displayed correctly.
GOOGLE SEARCH RESULTS
We ensured the business listings on Google are correct by creating accounts and making submissions to Google My Business which includes Google Maps and to Google Search Console.
The page text results in Google we set in the website itself by creating page titles, url’s and mea descriptions for Google to index.
When someone searches for your business in Google it is important that your website appears as the first result.
Your website is the only place on the internet where you will own and fully control the information.
GOOGLE ANALYTICS
We set up Google Analytics to provide reports on website visitors.
Typical information we collect is the number of visitors, where on the web they find the website, how many and what pages they visit, for how long.
This gives us an indication of what platforms are good to promote content on and what content is the most popular with visitors.
GOOGLE SEARCH CONSOLE
We ensure websites we build are indexed with Google immediately through Google Search Console. Here we submit an xml sitemap listing every page, category and blog post. This also is where we set the prefered domain and the country index. It gives Google an open channel to notify us if there are any issues with them accessing the website.
GOOGLE MAPS
We set up the business listing on Google Maps through Google My Business.
If someone searches for a business like yours on Google and includes a reference to their geographical area, then it is crucial to have your business listed on Google Maps and verified.
Verification is done either by phone call, email or letter from Google. They send a code which is in turn entered into your Google My Business.
GOOGLE MY BUSINESS
We submit all details for the business to Google such as;
Business Name
Address
Phone numbers
Opening hours
Website
Payment types
Photographs
PAGE LOAD SPEED
&
BUILD QUALITY
We run independent tests on the website on completion to check page load speed, data encryption build quality.
PINGDOM
Page Load: 1.17 seconds
DATA ENCRYPTION CERTIFICATE
SSL Certificate: Lets Encrypt
It is now important for every website to have a current SSL Certificate installed. This encrypts any data sent by a visitor through the website to the business. For example from a contact form or a shopping cart payment. You know a website is secure when you see the green padlock beside the website address in your browser.
CLIENT EXPERIENCE
FEEDBACK FROM CLIENT LEAD UPON PROJECT COMPLETION
NEW BUSINESS ONLINE
“Denis convinced us an e-commerce website taking orders and payments online was the future for our business, and he was right.
It has changed our customers experience and paid for itself multiple times over. An actual game changer.
Not only do we now take orders online but receive a multiple of that business over the phone from customers who select the flowers from the website before they call.
Everything technical was done for us and Denis now manages the site on an ongoing basis.”
MERNA & SHANE O’NEILL
(Owners, The Flower Bowl Rathgar)
portfolio
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Have some questions or a project in mind?
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(It’s just a chat, no annoying pushy sales stuff, we hate that too!)
Have some questions or a project in mind?
Request a no obligation call back now.
(It’s just a chat, no annoying pushy sales stuff, we hate that too!)