Website Case Study

THE FLOWER BOWL

PROJECT OVERVIEW

the client

BUSINESS:
The Flower Bowl Florist Rathgar

CLIENT LEAD:
Merna & Shane O’Neill

DESCRIPTION:
A high street florist in the wealthy Dublin suburb of Rathgar, in business since 1976

INDUSTRY:
Retail

WEBSITE:
www.flowerbowlrathgar.ie

their brief

– Increase sales and profits through an ecommerce website

– Place the whole range online and categorise by occasion

– Allow customers to select various sizes and prices

– Take payments on the website without sending customer to a third party platform

– Outline delivery details clearly

– Keep the website theme personal as it is a family run business

– Record online sales and present to owners as reports

our solution

  • Ecommerce
  • Payment Gateway
  • Website Design
  • Seasonal Homepage Designs
  • Website Development
  • Product Catalogue
  • Industry Research
  • Mobile Responsive
  • Website Analytics
  • Logo Design
  • Photography
  • Google Submissions
  • Monthly Updates
  • Website Hosting
  • Data Encryption

MOBILE design

RESIZES PERFECTLY ON SMARTPHONE AND TABLET

flower tablet and phone web.jpg

website design

WHERE OUR CLIENT AND THEIR CUSTOMERS GOALS ALIGN

flower bowl homepage web.jpg
  • A PRODUCT PAGE
product page.jpg
  • CHECKOUT PAGE
checkout page.jpg
  • A CATEGORY PAGE
category birthday flowers.jpg
  • ABOUT US PAGE
florist team.jpg
  • MOTHERS DAY
mothers day.jpg
  • VALENTINES
valentines homepage 2018.jpg
  • CHRISTMAS
xmas homepage.jpg

LOGO DESIGN

CUSTOM LOGO DESIGN FOR WEBSITE

NEW BUSINESS LOGO & TAGLINE

As the business did not have a modern logo we designed this one.
We wanted to convey a sense of speed relating to fulfilment of orders. 

GOOGLE SEARCH
&
WEBSITE ANALYTICS

We take care of all submissions to Google relating to the business. This ensures that the business information is indexed and displayed correctly. 

GOOGLE SEARCH RESULTS

We ensured the business listings on Google are correct by creating accounts and making submissions to Google My Business which includes Google Maps and to Google Search Console. 

The page text results in Google we set in the website itself by creating page titles, url’s and mea descriptions for Google to index. 

When someone searches for your business in Google it is important that your website appears as the first result. 

Your website is the only place on the internet where you will own and fully control the information. 

GOOGLE ANALYTICS

We set up Google Analytics to provide reports on website visitors. 

Typical information we collect is the number of visitors, where on the web they find the website, how many and what pages they visit, for how long.

This gives us an indication of what platforms are good to promote content on and what content is the most popular with visitors.

GOOGLE SEARCH CONSOLE

We ensure websites we build are indexed with Google immediately through Google Search Console. Here we submit an xml sitemap listing every page, category and blog post. This also is where we set the prefered domain and the country index. It gives Google an open channel to notify us if there are any issues with them accessing the website.

GOOGLE MAPS

We set up the business listing on Google Maps through Google My Business.

If someone searches for a business like yours on Google and includes a reference to their geographical area, then it is crucial to have your business listed on Google Maps and verified. 

Verification is done either by phone call, email or letter from Google. They send a code which is in turn entered into your Google My Business. 

GOOGLE MY BUSINESS

We submit all details for the business to Google such as;

Business Name
Address
Phone numbers
Opening hours
Website
Payment types
Photographs

PAGE LOAD SPEED
&
BUILD QUALITY

We run independent tests on the website on completion to check page load speed, data encryption build quality.

PINGDOM

Page Load: 1.17 seconds

DATA ENCRYPTION CERTIFICATE

SSL Certificate: Lets Encrypt

It is now important for every website to have a current SSL Certificate installed. This encrypts any data sent by a visitor through the website to the business. For example from a contact form or a shopping cart payment. You know a website is secure when you see the green padlock beside the website address in your browser.

CLIENT EXPERIENCE

FEEDBACK FROM CLIENT LEAD UPON PROJECT COMPLETION

NEW BUSINESS ONLINE

“Denis convinced us an e-commerce website taking orders and payments online was the future for our business, and he was right.

It has changed our customers experience and paid for itself multiple times over. An actual game changer.

Not only do we now take orders online but receive a multiple of that business over the phone from customers who select the flowers from the website before they call.

Everything technical was done for us and Denis now manages the site on an ongoing basis.”

MERNA & SHANE O’NEILL

(Owners, The Flower Bowl Rathgar)

portfolio

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CALL BACK

Have some questions or a project in mind? Request a no obligation call back now.
(It’s just a chat, no annoying pushy sales stuff, we hate that too!)

Have some questions or a project in mind?

Request a no obligation call back now.

(It’s just a chat, no annoying pushy sales stuff, we hate that too!)

CALL BACK REQUEST FORM

DENIS MCCAUL

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