Website Case Study

MULLINGAR
MONTESSORI

video tour

Take a video tour of the website including the
– Website Design –
– Project Overview –
– Google Rankings –
– Smartphone Features –
– Visitor Analytics –
– Project Stages –
 

PROJECT OVERVIEW

the client

BUSINESS:
Mullingar Montessori and The Den After School Care, Founded 1994

BUSINESS OWNER & CLIENT LEAD:
Ursula Keenan

DESCRIPTION:
An industry leading early learning centre for Montessori, Full Day Care, After School Club and Kids Camps. The school is a purpose built facility incorporating six classrooms, astro and grass play area’s plus school collection and drop off services.

SECTOR:
Education

WEBSITE:
www.MullingarMontessori.ie – Launched Tuesday December 11th 2018

DESIGN & CREATE the schools first website, optimised for mobile

SHOWCASE the state of the art classrooms, outdoor astro and grass recreation areas

FACILITATE online booking requests for a school visit and tour

DETAIL the six core services the school offers including curriculum and timetable

HIGHLIGHT the high standards of education, nutrition and range of activities

SEARCH ENGINE OPTIMISE the website to rank on page one of Google Search Results for key search terms

REDUCE phone calls and emails to office by making important information available online for parents such as school calendar, eircode and directions

the brief

project goals

To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps

Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base

Increase visibility of school and services online to attract parents who are outside the existing direct referral community

Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available

Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available

Create a call to action booking form for parents wishing to see the school and meet the management

Many calls and emails from parents are for term dates, opening hours, ECCE links etc., place this information on the website

site features

  • mobile friendly website
  • optimised for google search results
  • Call Now and Directions buttons on Mobile
  • About Video
  • School Calendars
  • Daily Timetable by Service
  • Weekly Activities By Service
  • multiple photo galleries
  • School News Blog
  • school Visit Booking Form
  • Contact Form
  • Submit testimonial form
  • Customer Testimonials
  • School features
  • School History
  • Information on Meals
  • Extensive Service pages
  • Eircode listing and Links to Google Maps
  • links for parents to eCCE
  • Social Sharing Buttons
  • Option for Kids camps booking form

project stages

  1. Domain Name Registration
  2. Client Interview
  3. Industry Research
  4. Set Client and User Goals
  5. Set Key Performance Indicators
  6. Information Architecture
  7. Two Day Photo Shoot
  8. Website Design
  9. Google Keyword Research
  10. Copywriting
  11. Website Hosting Setup

12. Image Photoshop Work
13. Email Setup
14. Website Development
15. Website Data Encryption
16. Mobile Responsive Edits and Testing
17. Google Submissions
18. Google Verification
19. Client Training
20. Website Testing
21. Website Launch
22. Monthly Software Updates and Ongoing SEO + KPI’s

project stages

WWW. Registration

Client Interview

Industry Research

Set Client and User Goals

Set KPI's

Information Architecture

Two Day Photo Shoot

Website Design

Google Keyword Research

Copywriting

Website Hosting Setup

Image Photoshop Work

Email Setup

Website Development

Website Data Encryption

Search Engine Optimise

Google Search Console

Google Analytics

Google My Business

Website Security

Page Speed Optimise

Client Training

Website Launch

Ongoing Support

google search

Every sale starts with Awareness. 

For this business that never had a website before, they need to compete for rankings in Google with other schools that have had websites for over ten years. Search Engine Optimisation is the name given to the work carried out by a web developer, which helps a website rank in Google for targeted keywords that potential clients use.   

MOBILE version

RESIZES PERFECTLY ON SMARTPHONE AND TABLET

website design

WHERE OUR CLEINT AND THEIR CUSTOMER GOALS ALIGN

homepage school website a
homepage school website b

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CALL BACK

Have some questions or a project in mind? Request a no obligation call back now.
(It’s just a chat, no annoying pushy sales stuff, we hate that too!)

Have some questions or a project in mind?

Request a no obligation call back now.

(It’s just a chat, no annoying pushy sales stuff, we hate that too!)

CALL BACK REQUEST FORM

DENIS MCCAUL

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