Website Case Study

MULLINGAR
MONTESSORI

case study sections

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PROJECT OVERVIEW

the why

“Why the hell are you not online?”

In the late summer of 2018 a woman was walking up Ardmore Road outside Mullingar and happened upon a sign that said Mullingar Montessori & The Den. 

She called into the school and was astounded at the facilities she had discovered. New to Mullingar the same woman had been searching for a suitable place online for her daughter to attend full day care.

She had paid a deposit to another child care facility but had reservations about it. On seeing the state of the art school she immediately enrolled her child there. 

She said to the schools owner Ursula Keenan; 

“Look at this place, it’s amazing, why the hell are you not online, you don’t even have a website, if I wasn’t walking past by chance today I would never have found you and my child would never have got the chance to come here.” 

Ursula thought that if this woman was searching for full day care in Mullingar online, how many more could there be…

the client

BUSINESS:
Mullingar Montessori and The Den After School Care, Founded 1984

CLIENT LEAD:
Ursula Keenan

DESCRIPTION:
An industry leading early learning centre for Montessori, Full Day Care, After School Club and Kids Camps. The school is a purpose built facility incorporating six classrooms, astro and grass play area’s plus school collection and drop off services.

INDUSTRY:
Education

WEBSITE:
www.MullingarMontessori.ie
Launched December 2018

the brief

– Create the schools first website, optimised for mobile

– Showcase the state of the art classrooms, outdoor astro and grass recreation areas

– Facilitate online booking requests for a school visit and tour

– Detail the six core services the school offers including curriculum and timetable

– Highlight the high standards of education, nutrition and range of activities

– Search Engine Optimise the website to rank on page one of Google Search Results for key search terms

– Reduce phone calls and emails to office by making important information available online for parents such as school calendar, eircode and directions

the process

  1. Domain Name Registration
  2. Client Interview
  3. Industry Research
  4. Set Client and User Goals
  5. Set Key Performance Indicators
  6. Information Architecture
  7. Two Day Photo Shoot
  8. Website Design
  9. Google Keyword Research
  10. Copywriting
  11. Website Hosting Setup

12. Image Photoshop Work
13. Email Setup
14. Website Development
15. Website Data Encryption
16. Mobile Responsive Edits and Testing
17. Google Submissions
18. Google Verification
19. Client Training
20. Website Testing
21. Website Launch
22. Monthly Software Updates and website performance reports

site features

  • mobile responsive
  • Call Now and Directions buttons on Mobile
  • About Video
  • Daily Timetable by Service
  • Weekly Activities By Service
  • School News Blog
  • Online Visit Booking Form
  • Customer Testimonials
  • Photo Galleries
  • Extensive photo’s of facilities
  • School features
  • School History
  • School Calendar
  • Information on Meals
  • Extensive Service pages
  • Eircode listing and Links to Google Maps
  • Contact Form 
  • Social Sharing Buttons
  • Option for Kids camps booking form

MOBILE design

RESIZES PERFECTLY ON SMARTPHONE AND TABLET

website design

WHERE OUR CLEINT AND THEIR CUSTOMER GOALS ALIGN

homepage school website a
homepage school website b

portfolio

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(It’s just a chat, no annoying pushy sales stuff, we hate that too!)

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